Wednesday, October 24, 2012

PRM - One Person's Viewpoint



Forwarded email message sent to me by a friend.

Merle:

QUOTE

They went low-rent crass Peoria insult...don't promo the Peoria Riverfront Museum by side jabs at Peoria itself.

Positive overall. [?]

I know what they meant, but still...that's been an undercutting theme and overall tone with Peoria Riverfront Facebook, insulting elitism...

"The big guys at Smithsonian love us...we are too good for Peoria, you River-Rat in-breds won't ever fully understand or appreciate us."

That's been their marketing push from day one, least by my perception.

Both needed an hit-ground-running event to draw over just the "opening"... predictable 100 miles away but I bet in the "build it, and they will come" rush, it was wholly unforeseen...

Caterpillar could care less about attendance numbers...not their focus, sales tool. Weak effort for all their resources tho, imho.

Peoria Riverfront Museum is just Emperor Lakeview in New Clothes.

For all the Press Ink, Billboards, Community pushes and downtown Construction...somehow the PRM marketing failed, no buzz, no one talking about it...imho.

I think this is going to be a long-term thing...2 to 3 more years to develop.

CAT - We are Only Here to Sell Stuff and unlike John Deere and most other corp. "Museums", we make you pay for the "experience". Free tix for VIPs galore, however, total in-crowd feel.

Teen-age, young college kiddo 'Tour Guides' [docents]  that don't know anything, theater ushers really, [all they can do is point you to the bathrooms] -- made it feel amateurish.

Not really a destination, more a walking product brochure.

Peoria Riverfront Museam - The usual decades-long bad Lakeview, only in a new suit. Pretentious, smug and faux artsy, with vast credit-stealing and land-grabbing, yet still feels half-cooked always.

Can't really put [this mess] into words, but closest I can approach.

END QUOTE

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